|
Web Design  This website demonstrates using wikis as teaching and learning tool. The course instructor is happy to share the teaching materials here with those who find it readable. |
Tutorial /
Website CopywritingIntroduction: In this tutorial, you will do some exercises about website copywriting.
IntroductionWhat is Website Copywriting?
Website copywriting involves writing text and copy for websites. The type of copy that is required varies depending on the type of website. Commercial websites may require sales-style copywriting, while informative websites could require more structured material. Almost all websites require some type of website copywriting. The material on a website is important not only to attract customers, but also to raise page ranks and create search engine traffic. This means that website copywriting can be somewhat different from regular writing because writers must write for two audiences.
Activity
You should use traditional Chinese to do copy writing.
You should select a topic that is related to Hong Kong.
You should use diagrams or charts to illustrate the information.
You description should be succinct.
You should cite the information sources and suggest how to keep the information most updated.
(01) Validate your HTML code.
(02) Check if your web page works with JavaScript turned off.
(03) Check image optimization.
(04) Make sure your page titles make sense.
(05) Make sure to create metadata descriptions for your web page.
(06) Suggest a URL for your web page and add canonicalization information in the meta data.
<link rel="canonical" href="http://www.overview.hk/your-web-page-title" /> (07) Ensure content is marked-up semantically correctly.
(08) Check the accessibility of your web page.
Useful Tools and Resources
|