Overview: This tutorial gives you some exercises on Website marketing and promotion.
Activity 1: Find out your competitors
Suppose you are the owner of a pet shop in Hong Kong, and you want to launch a website of your shop.
- Q1) Do some web searches and find any five websites of your competitors.
- Q2) Comment on the domain names of the websites you have found in Q1.
Activity 2: Link popularity check
- Check the link popularity of your competitors' websites
- With Yahoo! search engine, go to SiteExplorer to check the link popularity.
- Q3) For each of your competitors' websites, list the numbers of inlinks according to Yahoo!
- With Alexa, type
http://www.alexa.com/siteinfo/yoursite.com; replace yoursite.com with the website you want to check.
- Q4) Which site has the most incoming links? Comment on your findings.
Activity 3: Submit URL to search engines
- Suppose that you want to submit your website to some search engines.
- Q5) Find the webpage that can let you submit your webpage to Google.
- Q6) Find the webpage that can let you submit your webpage to Yahoo.
- Q7) Find the webpage that can let you submit your webpage to Baidu.
- Q8) Find the webpage that can let you submit your webpage to Bing.
- Q9) Specify which one requires you to sign in before submitting.
Activity 4: Identify Keywords
Submission
- Please submit your work to Steven by email: sochoy@ouhk.edu.hk.
- Please use SXXXXXXX - WD Tutorial 17 Submission as the email subject.
